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Meet Your New Mark: A REALTOR® Brand Evolution, 45 Years in the Making

NAR announced it has evolved the REALTOR® logo after 45 years to better represent our multi-faceted organization. The REALTOR® trademark is the visual embodiment of our brand, which has tremendous brand equity. NAR will begin integrating the new logo in early June. At that time members should reference usage guidelines and begin implementing the new REALTOR® logo.

Please visit to view the new logos, a short animation of the evolution of the iconic REALTOR® logo and FAQs which will provide more specific details on how and when to implement the new branding in your businesses.


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